The traditional car industry is in the throes of reckoning with the force of nature that is the Model 3.
But what happens when sales are off? Can the Model 3 still compete with popular luxury gas car models?
One estimate shows Model 3s in the U.S. weren’t being delivered in November at the torrid pace of a year ago or months prior.
CleanTechnica posted an estimate of 10,500 for U.S. November 2019 Model 3 sales. Last year the number for November was 18,650, as estimated by InsideEVs.
And that would be down from September of this year when U.S. Model 3 sales were estimated at over 19,000 by InsideEVs.
Yet, the November 2019 U.S. numbers for select top luxury vehicles vs the Model 3 show the Tesla sedan hanging in there against Lexus and the BMW 3, 4, and 5 series, and Mercedes C- and E-class.
- Lexus sold 6,937 cars in November, down 14.2% from November of last year
- The BMW 3, 4, and 5 series all tallied together were more or less the same (a little over 10,000) as the Model 3 — overall BMW passenger car sales were down 3%
- Mercedes Benz C-class was 4,469, down 22.6% year over year, while E-class was 3,689, down 28.8% year over year
- Audi sold 20,618 vehicles in November in the U.S., up 20.7% from last November
Of course, the Model 3 remains the best-selling EV by a huge margin in the U.S.
Sales of EVs such as Nissan Leaf and Audi e-tron were a fraction of Model 3 numbers in November, despite posting relatively good monthly numbers for those two EVs.
The bigger picture is that when the Model 3 has a good month (18,000 – 20,000), it’s often exceeding the best-selling legacy gas sedans. In a bad month, it’s still selling at a pace that no EV has sold at before — and still outselling some established luxury brands.