Unless you’re one of those apathetic people who allows unread emails to collect up to the thousands in your inbox, you probably spent a good chunk of your morning deleting automated emails without reading them. But surely there was at least one that caught your eye, made you pause and skim through it, or maybe even made you click the link.
It is more difficult than ever to cut through consumers’ discerning filters. Living as we are in a digitized world, advertisements and promotions are everywhere we look, in everything we read, and on everyone’s minds. Some predictions estimate that there will be 2.9 billion worldwide email users by the end of the year. Statista estimates that by 2021, 320 billion emails will be sent daily. That’s a lot to sort through.
But fear not, marketers. There are still plenty of ways to create marketing emails that actually get read. Business News Daily spoke to marketing experts to find out exactly how to get your messages across. Basically, you’ll need to follow these steps:
- Get permission.
- Understand your audience.
- Be genuine and authentic.
- Provide valuable content.
- Monitor your success.