India’s first-ever marketing festival offers something exciting for every marketer.
March 14 will see the marketing fraternity of India Inc make a beeline for the capital. Star FLOW – The Change Festival, an initiative by The Times of India, is bringing India’s leading marketers together with global creators of new marketing strategy. The result is expected to be a free exchange of views, discarding of convention and a churn that may well throw up the next big ideas for marketing.
Given the already overwhelming response to the festival, it’s appeal has transcended sectors, locations, age groups and seniority levels. For CXOs, the initiative offers a first-ever forum to engage with other leaders and contribute to emerging strategies to manage change better. Here is a snapshot of what the festival has on offer:
Workshops and Knowledge sharing sessions:
•Sonic Branding: BrandMusiq
•Virtual & Augmented Reality: Best Practices by Mirum
•Marketing Gamification in Practice: Octalysis Group
•6 big ideas in Branding: David Aaker
•Marketing to the new age woman: Susan Credle
•Best Indian Brands, 2019 – The definitive guide to India’s most valuable brand: Interbrand
•Everybody Lies – An Insight about Insights: Julia Izmalkowa